Welcome to my site

Almost everyone by now is familiar with the evolution of the social media wave, but understanding it's relevancy to bottom line is still somewhat of a grey area.

Here's me, a Creative Strategist with a 20 year background in marketing and design. Welcome to my site. I want to help you understand in very human terms, how powerfully the use of Social Media relates to your business growth throughout the future.

Social media as a marketing tool provides the ability to:

• Personify your organization, creating people behind your brand, and new voices for your message.
  
  
• Identify with your consumer, and learn what is important to them about your brand, now and in the future.
  
  
• Participate in relationship building. Connect with consumers in a human way - to build relationships between people, through conversations that are naturally inspired, authentically driven and communicate with brand integrity to your audience.

How to contact me

Brand Speak, Socially:
What is your brand really saying about who you are?

The brand, logo, tagline, swoosh! It's your unique stamp in the world. The visual cue that reminds us who you are and why we want your brand and not your competitor's. It's that elemental piece of instant top-of-mind recognition.

Design it and they will come?

Not likely. A brand is not just what it looks like but, what it is saying, how it says it and who it says it to all create the overall "vibe" your brand leaves with your consumer.

Social Media, the Cat's Pajama's - How an Online Community Manager works with your team - What I do

Social media is the most relevant branding tool developed yet. Why? It provides the unique forum to personify your business and interact directly with consumers to create, contribute and guide the conversations that are already going on, all the time, about your brand.

When an Online Community Manager is active in the social media world, representing and growing your brand, that direct involvement with your consumers, generates conversations that transform your consumers into your biggest brand proponents, through their connections with their friends, and their friends and their friends.

Growing your Brand Share:
Looking Inward to Shine Outward

Ever wanted to be one of those lucky golden ticket winners who got to tour the chocolate factory with Charlie? C'mon, didn't everyone? But only five lucky kids got those tickets. A whole world of buzz for just five tickets.

Social media provides us with the powerful opportunity generate buzz by giving everyone a golden ticket, and get everyone talking about it. It's exposure that money just can't buy.

Creating Buzz - How I do it:

To look inward at a company, asking the questions that consumers really are interested in getting answered, is compelling content. I specialize in creating powerful strategies make the most of the buzz created from that compelling content:

• Creating brand specific social media strategies, unique to your goals.
  
  
• Innovative multimedia marketing content, YouTube videos, blogging coverage, social networking promotions.
  
  
• Leveraging content, cross promoting your brand.
  
  
• Measurable results, weekly reporting and social media metrics to keep goals on track.

Connect with me